Masks Off!

GOODLINE GROOMING CO. Beard Balm Designed for easy, everyday grooming, this beard balm is best for on-the-go. Ethical and sustainable were two other trends that emerged in men’s grooming, so you can feel good about using this eco-friendly formula. Plus, it was imagined by Standard Black, a chief creative agency in NYC. $9.99 standardblack.com

(All photos courtesy brands unless otherwise stated)

ISA LAZO Toner
Clean beauty is in, and you’ll certainly be in the know when talking about this unisex toner crafted from nature’s purest ingredients: rose water, witch hazel, and a botanical blend. If that weren’t enough, this antioxidant-rich toner that is also anti-inflammatory. $78 at isalazo.com

KIEHL’S Oil Eliminator

This 24-hour, anti-shine moisturizer helps shrink pores and gets rid of the oily shine that may also come with that five-o-clock shadow. Overall, it absorbs sweat and facial oil for a super clean feeling that leaves skin smooth.

$28 at kiehls.com

OXYGENETIX Oxygenating Hydro Matrix

This is a skin-nourishing moisturizer that will never block your skin from fully “breathing.” In fact, this hydrating tonic helps deliver oxygen to your skin; plus, one of the key ingredients, aloe vera, is soothing and bacteria-blocking. $59 at oxygenetix.com

MALIN + GOETZ Advanced Renewal Moisturizer A tech-boosted moisturizer to reduce pandemic-induced fine lines and wrinkles: a four-week consumer study showed visible improvements in firmness, hydration, and smoothness. For those interested, it’s powered by meadowfoam seed oil and antioxidant-rich apple stem cell. $76 at malinandgoetz.com

SKINCEUTICALS C E Ferulic

Like a dose of vitamin C and E for your skin: this two-in-one daily antioxidant serum improves signs of aging while blocking skin from environmental pollutants and other free radicals. Vitamin C is also a key component of brighter, clearer skin, so you can say bye-bye to those mask-hidden breakouts. $169 at Reneux Med & Day Spa

ORVEDA The Healing Sap
Just call this the glow activator. This luxurious face tonic visibly transforms skin to brighten
up gray, tired complexions and heal skin texture. Vegan and suitable for all skin types, consider this your holistic remedy. $150 at orveda.com

VVARDIS Oral Care Set in Strong Mint

This Swiss line of premium oral hygiene hasn’t won awards in numerous publications for nothing. This high-end kit has everything you need to repair, whiten and strengthen your teeth for a good, clean feeling. Inside: Edelweiss Fresh and Protect Anti-Aging Toothpaste; Enamel Highlighter Mouthwash in Strong Mint; Caressing Whitening toothbrush; and White Enamel Serum. $199 at vvardis.com

Men’s grooming is ready to go the distance — and get back in the game. Masks are off, and grooming routines that may have been neglected during the past pandemic years are ready to step back up to the plate. (Couldn’t hide that neglected cleansing ritual forever, could we?)

From stepping up your dental care, to refreshing your skin care routine, we’ve rounded up the tools to make you proud to smile and show the world your face again.

Whether you’ve been hiding a mustache, beard or clean-shaven face (dimples and all) under that cloth rectangle for the past two years or not, according to the Euro-monitor International, men’s grooming is on the rise with 2.2% expected growth predicted for 2022.

Skincare is, of course, the core market category, and some brands are re-thinking packaging to make products more male-friendly; many beauty experts call the market “underserved” for men looking to influence the men’s grooming scene. According to Vogue Business: “Across the board globally, especially with COVID-19, we do see much more interest in skincare and wanting to get more education and information,” as shared by Bo Kim, analyst at Gartner, a research and consulting firm.

And since we’re so excited for the renaissance of interest in men’s grooming, we’ve expanded our offerings beyond the usual gamut of appearance-refining goodies.