Line It Up
“Now that we’re all having to wear protective face masks, the most accentuated features of our face are the eyes,” says Elizaveta Neginskaya, owner of Elizaveta Neginskaya Signature Brows & Beauty Studio. “Thus, accentuating the eyes and eyebrows has indeed become extremely popular, as it should regardless of us having to wear masks or not. There is a saying, ‘The eyes are the windows to the soul,’ and I couldn’t agree more!”
According to Amy Wong, owner of BOLDFACE, the current trend this year is feathery, fluffy and full brows. This has made brow laminations really popular. Imagine a lash lift but for your brows.
Wong’s brow expert team, Ashley Oh and Marianne Pajimola, adds, “Brow jam or any clear brow gel helps to create a fluffy look. Kelley Baker brow pencils are great to fill in your brows for that full effect. And for brow hair growth, we have a brow fix oil roll-on that really helps.”
Microblading is another popular trend to achieve fuller and denser looking brows. Microblading is a semi permanent technique for enhancing the appearance of the eyebrows, in which pigment is scratched into the skin in fine, short strokes resembling hair, using a hand tool with a blade formed of tiny needles.
“I definitely recommend microblading for men’s eyebrows to accentuate and to give it more definition,’’ says Neginskaya. “With this procedure, we have had a lot of success and a lot of requests lately.”
Clean, natural looking brows are always in season and experts recommend waxing to achieve this look. Not all waxes are alike and it is recommended that you use a wax that is appropriate for your skin type.
“We use a soy-based vegan product that is new to eyebrow waxing. It’s absolutely wax-free, very gentle to the skin, antibacterial and antimicrobial,” says Neginskaya. “It doesn’t stretch the skin, it helps with acne, and slows down the hairy growth, thus the results of eyebrow shaping/ sculpting lasts much longer — typically six to eight weeks.”
Eleven Australia Slick Hold Styling Pomade – A pliable pomade with high hold and sheen. For a clean, groomed eyebrow with a little shine to it, use a mascara wand to brush the product through your eyebrow. $22 (3 oz.), elevenaustralia.com
Make Up For Ever Aqua Resist Brow Collection – Designed to meet all brow grooming needs: fill with Brow Filler, define with Brow Definer and tame with Brow Fixer. $24, makeupforever.com
Tom Ford Men’s Grooming Brow Definer - A brow definer for men that defines brows into a natural, healthy shape essential for a polished and sophisticated look. With an easy-to-use wand, the lightweight gel easily glides onto hair, and comes in a universally flattering tinted hint of color that can be used on all hair colors and skin tones. $49, tomford.com