Hawai‘i’s famed macadamia nut, often affectionately referred to as a mac nut, isn’t just a favorite salty snack. Mac nut oil is also renowned for its beauty properties. Just ask co-founders of Pure Mana Hawaii, Sue Mandini and Kollette Stith, the latter of which is also known for Izzie Macs, organic dried macadamia nuts touted for their super crunchy texture from Hawai‘i Island. 

“Our story began as a serendipitous detour from Kollette’s Izzie Macs business, where we discovered the incredible hydrating properties of unadulterated macadamia oil,” Mandini shares. “Pressing our macadamia overstock led us to realize the remarkable moisturizing effects it has on the skin. The high quality of the gourmet nuts we press speaks volumes about the unparalleled healthy benefits they offer.” 

Mandini and Stith believe in pure, natural, and potent — thus, a tagline — using the finest Hawaiian ingredients for skin. So what exactly goes inside Pure Mana? 

“We grow, harvest and hand-press the purest, organic macadamia nut, Kona green coffee, royal Hawaiian sandalwood, kukui and vanilla, infusing them with the essence of our island’s rich agricultural heritage,” Mandini says. “With every purchase, you become a part of this movement, supporting our commitment to organic farming and the preservation of our island’s natural beauty.” 

“Driven by our passion for organic farming practices and our desire to cultivate social good, we birthed Pure Mana Hawaii as a luxury lifestyle brand. We embarked on a journey to create a brand that goes beyond skincare,” Mandini adds. 

The word “mana” in Hawaiian symbolizes a supernatural force of power or prestige, and this mana is certainly captured in the island’s organic ingredients. 

Their mission is to nourish the soul through exquisite, eco-friendly products and promote sustainable living on the Big Island, the home of the brand — all while offering irresistible vegan, cruelty-free, GMO-free, and 100% natural skincare. Popular products infusing the best of the Big Island include the Radiant Glow body oil, Purity Boost serum with mac nut oil and squalene, Soul serum, and Vitality C serum with a big boost of vitamin C. 

No need to sacrifice luxury or quality in this sustainable and luxurious brand straight from our island home. 

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