The Lap of Luxury

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Visioning a luxury magazine in Hawaii about Hawaii was just a vision … until one year ago when we launched our first edition of HILuxury. As HILuxury celebrates its first anniversary, we are proud of what we’ve accomplished in just a year, and of the stories and products we’ve introduced to our readers.

But what is most gratifying is the positive response from both readers and advertisers, and comments that HILuxury isn’t just an unsurpassed magazine for Hawaii, but a first-class magazine, period.

That said, our goal is to make HILuxury THE local luxury magazine, designed and written for those who choose to live in Hawaii. Certainly our readers could live anywhere in the world, but like us they are in awe of these islands and all of the options here for living the good life.

In this anniversary issue, we catch up with a man who has made his mark in Hawaii and continues to do so. Ernie Els, unquestionably one of the most talented golfers in the world. Ernie has won both the Mercedes Championships on Maui and the Sony Open at Waialae Country Club; now he’s leaving a longer lasting mark in the islands as the designer of Hoakalei Country Club at Ewa Beach. There is much more to Mr. Els than just golf; he is producing award-winning wines at the Ernie Els Stellenbosch Winery and recently started a luxury fashion line. To look at this international businessman’s schedule, it’s hard to imagine many executives putting in more miles in the air.

As we head into the long, warm days of summer, check out the latest sunglasses featured in our H-List.

Temperatures rise as we fire up the grill with the hottest story on the new outdoor kitchens and a killer steak recipe from d.k. Steak House. Dance till dawn at Honolulu’s new hot spot, RumFire, or just kick back and savor a nice scotch as the sun goes down.

If you’re planning to travel, you may want to take a peek at up-to-date luggage while looking stylish and polished in the new men’s ready-to-wear line at Louis Vuitton. Keep your sounds in check with the latest in Bose headphones, and rev up your testosterone as we test drive the new Bentley convertible and Ducati motorcycle.

Whatever the summer holds for you, we hope that you’ll enjoy our first anniversary edition of HILuxury and look forward to another great year!

Dennis E. Francis,
President & CEO

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