Check out the latest golf fashion and new equipment

With the biggest brand names in golf bringing new drivers, putters, irons and fashion in stock for the holidays, finding a great gift for your favorite golfer has never been easier.

The hottest four drivers for pro and amateur alike are the Ping Rapture, Nike Sasquatch Sumo, Taylor Made R-7 Draw and the Callaway Fusion FT-i. The buzz word is still all about performance – increasing the sweet spot and making it easier for golfers of every level to hit it both longer, straighter and more consistently.

In irons, the difference between what the pro uses and what the average player needs is much greater. For the average player, the best irons are in the super game improvement category. These irons are all about forgiveness – featuring larger heads, wider soles and lots of offset. Designed to help get the ball up into the air, the top irons have been Cobra S-9, Ping Rapture and the Callaway FT i-BRIDS, which as the name implies features design elements from the popular hybrid category.

The putter is the money club for pros and amateurs alike. For putters, there are two basic designs to choose from – the more conventional blade design and the increasingly popular mallet design. The Odyssey White Hot XG 2-Ball SRT is the No. 1 mallet design in the market right now, with the Taylor Made Rossa Monza a close second. For the blade putters, the Ping G5i, Nike Unitized and anything made by Titleist’s Scotty Cameron will make a great Christmas gift for your favorite golfer.

These new clubs should definitely help you start playing like the pros! If they don’t, please don’t feel too bad. The tour professionals also have the benefit of having the best instructors, fitness trainers, sports psychologists, nutritionists, video software and practice aids to help them play the game better.

And with the latest in golf fashion, the golfer on your list can look more chic on the course, too. There was a time not so long ago when golf fashions were not very stylish. At least that was the stereotype. Think Rodney Dangerfield in Caddyshack. And while there are a few peacocks on the PGA Tour today, such as Camillo Villegas and any number of young Europeans, modern golf attire has moved into the realm of serious fashion. And big names in the world of fashion design have entered the field – such as Tommy Bahama, one of the upscale lines we carry at Ko Olina.

And the great thing about these modern golf styles is they look great whether you’re playing a round with friends, in the gallery at one of the big pro tournaments that come to Hawaii in January and February, or on a casual day at the office.

Featured here are items from the Fall 2007 and Spring 2008 lines of the Greg Norman Collection. Dubbed the “Great White Shark” early in his career, the native of Australia found interest in golf as a youngster caddying for his mother’s weekly golf game and eventually found his own talent for the sport at age 15. Norman turned pro in 1976 after working through the Australian PGA, and has since amassed 91 career victories, including 20 PGA Tour wins.

Greg has also created an off-the-green empire, lending his name to, among other things, a luxe line of golf apparel for men and women. The Greg Norman Collection, founded in 1992, bills itself on being “the global leader in golf-inspired sportswear that combines performance, luxury and style.” Greg was one of the most stylish dressers during his days on tour, and he’s brought that personal sense of style to his label. His clothing line is distinguished by its fabrics, a unique moisture-wicking innovative Play Dry technology that is easily cared for, feels good next to the skin and looks great. Marked by a four-color shark logo, classic design and brilliant colors, the Greg Norman Collection is both fashionable and comfortable par for the course.