Hyatt Launches Massage for the Shopping Inclined

ALTHOUGH SHOPPING HAS YET TO BE CLASSIFIED AS AN OFFICIAL SPORT, all the heavy lifting and beating-Ms. Jones-tothe-rack it entails can certainly take its toll on the body. Minor aches and pains are unavoidable; but what’s the point of having a haute new blouse if you’re too exhausted to get out and wear it?

Thankfully, Na Ho’ola Spa at Hyatt regency Waikiki Beach Resort and Spa has just the perscription for those who suffer from stiff shoulders, tired back and sore leg muscles acquired under the exhaustive guise of “retail therapy.”

The “Shopaholics Treatment” is a 50-minute experience that was developed for rollout prior to the holiday shopping rush – to soothe all-over body pains. the pampering begins with a customized, moisture-replenishing heating pad that helps to release tensions in all the typical trouble spots (exacerbated by constant bag lifting, purse opening, credit card swiping, etc.). The warmth of the pad works like a Jacuzzi in easing tired muscles, freeing up time and energy that a theapis would traditionally devote.

As your muscles are warmed and begin relaxing, your therapist can begin spending more time targeting specific muscles, knots and problem areas. This treatment utilizes the long strokes of Hawaiian lomilomi massage, as well as elements of Shiatsu and Swedish techniques.

Adding to the sensory experience is a soothing coconut-lemongrass lotion created exclusively for the spa by Malie Organics of Kauai, which uses locally sourced organic ingredients throughout its line.

To make reservations for the Shopaholic’s Treatment or Shopaholics Package, call 237-6300 or visit www.waikiki.hyatt.com.