HondaJet offers new engine technologies and the luxury of your own business jet

Not a company to confine itself solely to the automotive market, the Honda brand is now taking flight – and the sky’s literally the limit for its newest venture. HondaJet is the carmaker’s first foray into the aviation industry, crossing over Honda’s dedication to fuel economy, reliability and innovative design into the making and building of a lightweight plane.

“A passion for aviation propelled HondaJet into the air,” says Takeo Fukui, president and CEO of Honda Motor Co. Ltd. “In every one of our business activities, our goal is to create new value for the customer. HondaJet meets this challenging objective.”

HondaJet began as the dream of Michimasa Fujino, a Japanese engineer who was selected by Honda in 1986 to study and develop the basis of a potential lightweight jet. Fujino had long tinkered with his own vision of executing a novel feat of aeronautical engineering – mounting engines over the wings of a plane instead of having them occupy fuselage space. This concept allows the HondaJet numerous advantanges over others in the market: reduced cabin noise, more cargo space and less drag at high speeds. Further, the natural laminar flow wing and fuselage nose exert even less drag, maximizing HondaJet’s speed and moderating its fuel consumption.

With a 420 knot cruise speed, a range of 1180 nautical miles and 30 to 35 percent better fuel efficiency than other jets, Honda-Jet has raised the game in personal aviation. An all-glass cockpit with state-of-the-art Garmin electronics also emphasizes Honda’s strides to ensure that its new jet venture offers nothing but the best for its customers.

HondaJet took its inaugural flight in 2003, fittingly two weeks before the 100th anniversary of the Wright brothers’ history-making propeller plane completed its first flight. As of September 2007, HondaJet logged more than 330 flight-testing hours.

The plane seats seven people in standard configuration and eight in its air taxi arrangement. Passengers will fly in comfort, with as much as 6 inches more leg room per passenger than most business jets.

HondaJet officially began commercially selling in October 2006 and has expanded its sales to Europe, Mexico, Canada and the U.S. Service is of key importance to HondaJet’s associates, with the commitment to complete product satisfaction.

“Just as we have targeted real innovation with HondaJet design itself, we are equally committed to creating an innovative sales and service network,” Fujino says. “We will be working with our retail partners to ensure that every HondaJet customer is the recipient of unprecedented levels of sales and service for the life of their ownership experience.”

Production on HondaJets will begin in 2010, with Honda looking to produce 70 jets a year. As of May 2008, the company says more than 100 HondaJets have already been ordered, with Formula One Honda driver Jenson Button being one of HondaJet’s first purchasers in Europe.

HondaJets are available for order at the price of $3.65 million. For more information, visit www. hondajet.com.

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