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In the Boardroom

Among the things that every man should own is a good pair of dressy jeans-darker in color, slimmer in fit, new, simple and versatile to wear day, night, and in some cases, paired with a blazer for the office.

“The jeans trend of the last few years has been a definite return to simpler, more authentic style and brands,” says Jonathan Cheung, Levi’s head of design. “The front rises have been going from low to a longer, more traditional rise. Also, cuffing and rolling jeans to show the ankles has coincided with socks being a more important piece of the wardrobe.”

With a wide range of brands, cuts (skinny, slim, straight-leg, boot-cut, relaxed, etc.), denim fabrics (cotton, raw, stretch, poly-denim, etc.), wash (acid, dark, vintage, etc.,), fit and more, shopping for that perfect pair of jeans can be confusing and time-consuming. But don’t worry, it’ll be time well spent.

“If in doubt, go simple-and by that I mean a simple five-pocket style-of which the 501 is the iconic template,” Cheung notes. “Then don’t be afraid to try on a whole bunch. Try on a size smaller or larger than you think you are; you may be surprised.”

Levi’s also offers a bespoke jeans service called Lot #1, available in a few select stores (such as London, San Francisco and New York), allowing customers to choose and customize fit, fabric, stitching, buttons and more.

In addition to being a closet necessity, jeans, particularly Levi’s, also can be an investment. “There aren’t that many products that get better with age, and looking at the vintage dealers around the world, they often get more valuable too!” Cheung explains.

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