Boutique offers top swimwear lines

Elegant. Brazilian. Fun. Local. Designer. Sexy. Surf. Conservative. Skimpy. Comfortable. All words that only begin to describe the selection you’ll find at an Allure store. Whether at the Royal Hawaiian Shopping Center store (the flagship location), Ward Centre or the Hilton Hawaiian Village Beach Resort & Spa, Allure has the perfect suit for you this summer, or all year round.

Founded in 1991, this locally owned, family-run business is a step above department store swimwear selections in terms of quality. Allure prides itself on its top designer lines such as DKNY, Pilpel, Carmen Marc Valvo and Ralph Lauren; its Brazilian lines such as Bella Brazil, Joia, Maia, Jelu and Gaya; and local designer favorites and up-and-comings Hula-la, Honey Girl and Chelsea Gines by Pualani. Allure has something for every woman of every body type and fashion taste.

You may choose from Allure suits fashioned on Baywatch Hawaii or Lost. Designers and cast members have grown fond of Allure’s designs. But the famous aren’t the only ones who have fallen for Allure’s quality and selection. Travelers from the U.S. mainland (especially the East Coast) and Japan make routine stops to Allure to grab the latest in swimwear designs.

Although Allure’s clientele seems to be predominantly tourists, the owners hope more local women will find their favorite suits at one of their shops.

“We enjoy a loyal local customer following… but not a big enough one, and hope local ladies will find what they have been missing in locally available swim-wear,” says Misa Marie, Allure’s general merchandise manager and buyer.

The Allure staff will not only works with you to find the best-fitted and most complimentary styles to match your body shape, size and skin, but also aim to help you feel comfortable while shopping for that perfect swimsuit.

Allure also sells intimate apparel as well as fitness clothing. But its forte, and what people travel miles for, is swim wear. Afraid you won’t find something that will fit just right? Don’t be.

“We have swimwear for every woman and every body,” Marie says. “Allure has everything from modest swim dresses, the very popular tankinis and skirted or boy leg two piece suits, to the most fashionable bikinis to the skimpiest thongs.”

Later this summer Allure plans to re-open its Royal Hawaiian Shopping Center location. In the meantime visit a temporary location in the Center at Suite A310, or one of their other locations. Break out the sunglasses, the secret is out – head to Allure for this season’s hottest swimwear!

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