Burberry Beauty makes its Home at DFS Galleria Waikiki

DFS GALLERIA WAIKIKI’S BEAUTY World recently welcomed Burberry as one of the 60-plus beauty lines carried on level two of the luxury emporium-one of the hidden gems for Hawaii residents-not just for international travelers.

Much like the luxury British fashion label, Burberry Beauty aims for effortless elegance, with a sense of design that graces product and packaging, both stylishly etched with the brand’s signature check. Gunmetal color cases also have magnetic closures to ensure a strong seal.

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With Burberry’s classic trenchcoat as an inspiration, chief creative officer Christopher Bailey started with a palette of natural hues, accented with mysterious and stormy grays and blues (that pay homage to London’s often dramatic skies), with lighter tones to highlight and add warmth or glow.

The line has already become an international sensation, with notable recommendations from the likes of beauty icons such as Asia’s Ikko.

The Burberry line starts with the lightweight Fresh Glow Luminous Fluid Base ($48) to deliver a sheer dewy finish, with hydrating and UV-filtering Sheer Luminous Fluid Foundation ($52) bearing the names Trench Nos. 01 through 09.

Sheer, creamy eye shadows ($29) go on smooth and maintain their flawless appearance throughout the day, and Soft Satin Lip Cover lipsticks ($30) are proving popular, with their anti-aging, hydrating formula and second-skin texture in a natural-looking range of nude tones to sophisticated reds.

Like its parent, Burberry Beauty is available in a handful of exclusive locations worldwide. At DFS Galleria in Waikiki, shoppers have the added bonus of shopping duty-free.

DFS Galleria is at 330 Royal Hawaiian Ave. Call 931-2700.