Pink October

October is Breast Cancer Awareness Month. According to the Susan G. Komen Foundation, there will be an estimated 232,670 new cases of invasive breast cancer in 2014 alone.

Shiseido Cosmetics America and Cosmetic Executive Women are taking action for the eighth consecutive year. Five dollars from every Lacquer Rouge in Dollface (PK430) sold during the month of October will be dedicated to supporting working people living with breast cancer. 

Think pink in this rich liquid lacquer. Here’s to beauty that gives back.

Available at, Macy’s, Nordstrom, Sephora, and Neiman Marcus for $25.

Image courtesy Shiseido

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