With Ralph Lauren’s made-to-measure program, the man can make the clothes

In 1968 an ambitious young man named Ralph Lifschitz quit his job at Brooks Brothers, borrowed $50,000 from friends and family, and created a line of ties named Polo – it was the beginning of a fashion empire of unparalleled proportions. In 1969, Polo expanded its offerings and opened a boutique store in Bloomingdale’s New York. A pioneer of the store-within-a-store concept, Mr. Lifschitz (who later became Ralph Lauren) had a clear vision for the décor and merchandising. He wanted not only to create beautiful clothing, but a lifestyle brand. Today, the Ralph Lauren aesthetic is highly recognizable, and the company transcends fashion, also encompassing a line of furnishings, fabrics and accessories. In the fashion business “you’re in one day, and out the next,” but Ralph Lauren has stood the test of time. Now in its 40th year, the iconic brand has come a long way since introducing the classic polo shirt, a fashion must-have in the ’80s among the preppy set. Simply put, Ralph Lauren has something for everyone.

Gentlemen, did you know that you don’t have to settle just for what sits on the racks at Ralph Lauren? It has a made-to-measure program for the lucky few who can afford it. This luxury service is part of the prestigious Purple Label, which debuted in 1994. The Purple Label is based in European fashion styles and is crafted of the finest quality fabrics. Ralph Lauren’s made-to-measure garments are hand-stitched by the master tailors of St. Andrews, many of whom have more than 20 years of experience. Creating clothing of unsurpassed quality, the tailors of St. Andrews are known to be the finest in Italy.

With made-to-measure, you choose every aspect of the garment’s composition: suits, slacks and shirts are made solely to fit the individual you. So you may ask, “What if I gain or lose weight?” Within reason, Ralph Lauren will adjust the garment to fit the new you. There are more than 1,000 classic and timeless fabrics to choose from, making the possibilities seemingly endless. These fabrics are exclusive to the brand: Ralph Lauren buys out the entire lot so that no other company will have the same selection.

In Honolulu, Ralph Lauren is one of only a few retailers to have a made-to-measure program. There are about 100 distinguished men, many being local residents, who are made-to-measure clients at the gorgeous Ala Moana store. These men consist mostly of bankers, CEOs, healthcare executives and high-end Realtors. It’s not just about buying a suit – it’s a lifestyle, like being a member of a private club.

As Ralph Lauren’s vision comes full circle 40 years later, his company delivers unrivaled quality, breadth of product selection, brand segmentation for virtually all demographics and “five-star service for everyone.”

Made-to-measure suits at Ralph Lauren will set you back a cool $4,500 to $13,000, while custom shirts range from $425 to $780. Visit the men’s department at Ralph Lauren’s Ala Moana store or www.ralphlauren.com for more information.