Eric Hannum makes MRIs less daunting with InVision Imaging.
InVision Imaging president Eric Hannum prides himself on being singularly focused. It’s a trait that earned him a scholarship on University of Hawai‘i at Manoa’s football team as a place-kicker after starting as a walk-on in the 1990s.
“Being a field-goal kicker, I was very independent,” he recalls. “I had to be very self-motivated and operate as part of a team, yet independently.”
That same, fixated characteristic has made him not only a successful business owner but also one that can excel in his passion for helping others. After a successful career playing college ball, Hannum jumped into the healthcare industry, and the idea for InVision Imaging started to form. “I had a concept in my mind about combining the high-tech and high-touch approach,” he recalls. “I was obsessed with giving really great patient care.”
Again, with a singular-focus mindset in place, Hannum started planning.
It was that mentality that prevailed when Hannum decided to start InVision Imaging— the state’s first state-of-the-art 3T outpatient MRI facility—nine years ago. “With health-care, the patient is coming to you because something is not perfect,” he explains. With the technology, InVision is able to get high school athletes back on the ~ eld, assist in HIV research or help neurologists diagnose brain tumors—the company can be a part of the process that gets patients back on track.
InVision Imaging started with the best of the best in MRI technology—the 3T MRIs. The machines, touted by Hannum as the Ferrari of the MRI world, make for quicker procedures that offer better image resolution. Those familiar with MRI procedures know all too well the loud, almost bang ing noise emitted from the machine.
“You can’t get away from that loud knocking noise,” says Hannum of MRI machines. But instead of looking at the uncomfortable sound as something patients must just deal with, he found a way to improve the system.
“I knew that you could take this process and make it better,” he adds. “It’s really just about looking at everything from a customer or the patient’s perspective and how you can do all the little things for them to make it better.”
InVision provides all patients with earplugs (and headphones that go over it) and the option to watch television while getting an MRI. Overall, the process is meant to help distract the patient from what can be a routine, yet scary, procedure.
However, the procedure is just one part of the overall InVision experience.
Hannum’s goal with the company was to make the entire process more comfortable for patients. ? e entirety of InVision Imaging’s décor is that of a day spa—soothing lighting and calming wallpaper almost makes one forget they are in a medical facility.
“I looked at everything from the lighting to the music we use, to the fresh orchids, and how we place the magazines and how InVision team members introduce themselves,” explains Hannum.
All patients are even given InVision socks to wear—an idea spurred by a customer suggestion that went straight to Hannum’s cell phone. He gives his personal cell number out to 1,000 patients a month for the sole purpose of ensuring each one has the best experience possible and welcomes comments on how to improve the process.
Full-time concierge experts sit in private waiting rooms—complete with beautiful fish tanks and comfortable lounge chairs—with all patients before the procedures to go over questions and concerns.
Hannum also recalls walking patients out to their cars after a scan with an umbrella as rain poured down, and using the company’s car service to drive elderly patients back home.
“InVision really is about doing something that is not ordinary,” says Hannum giving a service that is special.”