CEO’s Letter

Dennis E. FrancisFIVE YEARS AGO, WE BELIEVED A SELECT NUMBER OF ISLAND HOMES WOULD welcome a magazine that showcased only the best. Turns out we were right-HILuxury has been enthusiastically embraced by our readers, who have been invaluable partners in its success.

As a wine lover, I liken HILuxury‘s progression to viniculture-combine a little patience with a lot of know-how and the proper elements, and the vine will bear fruit. Similarly, this anniversary issue is a culmination of countless hours of hard work, expertly curated subject matter, and the know-how to produce a one-of-a-kind read.

We have had many memorable issues during our first five years. To name a few: the Bryan Clay cover in 2009, our issue highlighting Hawai’i’s music legends in 2010, and our feature on George Clooney last year. Today, HILuxury is one of the most widely read publications in Hawai’i. But our readership also stretches beyond our shores to locations such as Tokyo, San Francisco, Los Angeles and Chicago as a result of our airline lounge distribution sites.

If you were with us from the beginning, I’m sure you have noticed several changes here and there, from subtle nuances to more obvious updates. And though HILuxury will always continue to be a dynamic work-in-progress, one thing will not change-we will always bring you the latest in fashion, food, spirits, art and accessories that will appeal to your discriminating taste.

We are going strong at five years because you have embraced our efforts, and we will continue to build on your acceptance and trust as we head into our second five years.

Thank you,
Dennis E. Francis

Cover photo by Leah Friel

Cover image of Joe Montana shot on location at Hyatt Regency Waikiki Beach Resort and Spa.

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