The Legend of Norma Jeane

Do gentlemen really prefer blondes? Only if you’re Marilyn Monroe…

Photographer Assistant: Yi Lin Hu
Fashion Editor: Nadine Kam
Models: Ku‘ulei, Niche Models & Talent and Angelo, Kathy Muller Talent and Modeling Agency
Make Up Artist: Kecia Littman of
Hair Stylist: Jake Acedo
On Location: IBM Building at Ward Village

Fashion Marilyn Monroe lives on in memories as legendary movie star and sex symbol. But beyond her sultry image, she was a fashion icon who collaborated with major designers of her day, including Oleg Cassini and Emilio Pucci, to create an enduring vision of glamour that continues to influence fashion and capture her spirit to this day.


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On Angelo: BRUNELLO CUCINELLI check shirt $595 and wool/cashmere cardigan $925, with ERMENEGILDO ZEGNA trouser $475, all from NEIMAN MARCUS. On Ku'ulei: EMPORIO ARMANI men's dress shirt $325 and women's embellished tie $295, over retro-style GOTTEX swimsuit $179 from ALLURE SWIMWEAR.

“Seeing your name in front page headlines, as if you were some kind of a major accident or gun battle, is always startling. No matter how often you see it you don’t get used to it. You keep thinking-‘That’s about me.’ The whole country’s reading about me. Maybe the world is.”

—Marilyn Monroe


About the Setting

HILuxury was welcomed to stage this issue’s fashion shoot at the iconic IBM Building, designed by Hawai‘i’s legendary architect Vladimir Ossipoff in 1962.

The Ala Moana Boulevard building is still instantly recognizable more than 50 years later by its distinctive concrete brise-soleil exterior. The building was saved from demolition and underwent $24.4 million in renovations by Ward Village, with interiors designed by global architecture studio, Woods Bagot.

Ward Village is planning an exciting 60-acre Kaka‘ako redevelopment project that will include two mixed-use condominium towers. The IBM Building is being used as its sales and information center and has opened parts of the building to the public so visitors can learn more about the building’s history.

Created in partnership with Bishop Museum and showcasing the history of the Ward area, the first floor of the Ward Village Information and Sales Center showcases a beautiful wall mural by acclaimed Native Hawaiian artist Solomon Enos which celebrates the rich history of the area.

In keeping with the historic importance of the IBM Building and the vision of Ward Village, a lovely garden comprised of Native Hawaiian plants, such as hala and ‘ohi‘a trees, palapalai ferns and hibiscus, has been planted at the corner of Auahi and Queen streets.

The building’s sixth floor features a sales gallery where two residential model units have been created and showcases the amenities the Waiea and Anaha towers will offer.

The restoration and re-purposing of the IBM Building is an example of how Honolulu can grow to meet the housing, dining, recreation and entertainment needs of urban core residents and visitors while preserving a precious Island architectural landmark and the area’s unique culture.

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